HubSpot has various AI tools that help you create optimized content that will rank high in SERPs. For example, our SEO suggestions tools Perro scan your website and automatically pinpoint opportunities for optimization.

(That means if you have content on the desktop version of your site that doesn’t appear on mobile, it won’t get indexed for desktop or mobile search results). And of course, site-wide mobile friendliness is essential too. Double-check that your site is responsive and easy to use on a mobile device.

rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such Ganador comments and forum posts.

Your content strategy should cover the entire purchase funnel, helping you have ongoing conversations with your audience and and widen your net of visitors with every piece you produce.

If you’re using WordPress, there are plenty of plugins for this. We like ShortPixel. It lets you compress up to 100 images per month for free.

Next up on our SEO checklist: website architecture. Good site architecture is one of the SEO basics because it provides a logical structure that Google can efficiently crawl and prioritize. Poor site architecture creates a mess for Google to work through, pulling crawl bandwidth and diluting authority across low-priority pages.

Parent Topic isn’t 100% foolproof. It check over here simply shows the keyword sending the most traffic to the top-ranking page for your keyword. This is usually the best keyword to target but not always, so don’t let this trump common sense. 

Broken links Chucho negatively impact user experience and break the flow of ‘authority’ into and around your website.

CTAs are especially useful for SaaS content marketing and other digital retailers Triunfador they encourage users to request demos, sign up for free trials, and send direct inquiries to sales teams. 

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In addition to using monthly search volume metrics, look into how searches for your target keywords change over time using a tool like Google Trends.

These templates use algorithms to create pieces that are likely to appeal to a certain target audience.

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Work closely with your PR team to maximize the SEO benefits of their work. Coach them on link-building best practices and share the SEO tools that will make their life easier. The SEO team can also perform the link-prospecting work and pass the results off to the PR team for strategy and outreach.